NIBE Energy Systems Limited presented new heat pump models and announced a direct-to-consumer installation channel at InstallerSHOW 2025, the company said. The Swedish manufacturer said it welcomed a record number of visitors to Stand 5F46 at the three-day event1.
The products shown were the S1156 PC and S1256 PC ground source heat pumps with integrated passive cooling, and the S735C exhaust air heat pump, which NIBE describes as offering active cooling and a compact, outdoor-unit-free design1. NIBE also said it took part in speaker sessions including the Big Heat Network Debate, a heat pump FAQs panel and Heating the Haus1.
The direct-to-consumer model offers homeowners a fully managed route to heat pump installation, including MCS-compliant design, installation and aftercare, all directly from NIBE1. NIBE said the route will be available exclusively for air source heat pump installations and is designed to complement rather than replace its installer network, with customers seeking more complex, bespoke systems continuing to be referred to NIBE Pro partners1.
"Our new D2C platform is a natural evolution of the market"
NIBE also announced a national training collaboration with GTEC, described as one of the UK's leading renewables training providers. As NIBE's official Level 3 training partner, GTEC will deliver heat pump qualifications at colleges across the country, enabling more installers to begin their journey to MCS certification and full NIBE Pro status1. Separately, NIBE listed a partnership with British Gas to enhance aftercare services and the launch of its first UK show apartment in Bracknell among its highlights for the first half of 20251. Former Arsenal and Sweden footballer Freddie Ljungberg, NIBE UK's brand ambassador, appeared on the stand on Wednesday 25 June1.
Why it matters for households
A manufacturer selling installation directly changes who a household deals with when buying a heat pump. Under this route the design, installation and aftercare sit with NIBE rather than a local firm, though the company says complex systems still go to its installer partners1. For homes weighing up heat pumps, the two new ground source models add passive cooling, which uses the ground loop to move heat out of the building without a separate air conditioning unit, while the S735C provides active cooling without an outdoor unit1. Cooling capability matters increasingly to households weighing summer comfort alongside winter heating, and the site's guide to using a heat pump for cooling sets out how that works. Ground source systems depend on the space and ground conditions for a loop or borehole, covered in the guide to ground loops and boreholes. The training announcement is relevant to households because the number of qualified installers affects how quickly work can be booked and how far a household may need to look for one; the site covers NIBE heat pumps for UK homes and the wider manufacturers picture.
What happens next
NIBE has not reported a start date for the direct-to-consumer service, pricing, or which regions it will cover first. No date has been given for when GTEC-delivered qualifications begin at colleges.