EDF and Ideal Heating announced on 14 November 2024 a limited offer of £1,000 off an Ideal air source heat pump system for the first 100 eligible customers who sign up to purchase before 24 November 20241. EDF said a complete system, fully installed to suit each property's individual requirements, now starts from as low as £3,500 once the discount and the Boiler Upgrade Grant are taken into account1.
The £3,500 starting figure assumes the £7,500 Boiler Upgrade Grant, or £9,000 for some rural areas in Scotland1. EDF states the offer is available to new and existing customers, that terms and conditions apply, and that finance options are available to spread the cost1. Under EDF's Recommendation Scheme, heat pump customers can earn £250 cashback for themselves and a £250 discount for a friend with every referral1.
The offer is tied to the Heat Pump and Power Tracker tariff, which EDF says gives new customers additional savings of at least £1,5001. That figure comprises a free 7-year warranty, servicing and maintenance package valued at £1,150, a typical annual saving of £164 against the current single-rate price cap tariff, and free electricity for the whole of December 2025 amounting to £2001. The 3-year tariff also provides six hours of discounted zero carbon electricity every day, all year round, with no exit fees or tie-ins1. EDF breaks down the £1,150 package as four in-person services and three remote services from Ideal Heating, with an in-person service performed free of charge if a remote survey flags anything concerning; it values the services at 4 x £225 = £900 and the extended warranty at £2501.
"We know that many households are eager to transition away from using gas as a fuel in their homes, but cost can be a significant barrier. That's why, in partnership with Ideal Heating, we're pleased to be launching a substantial discount on new heat pumps this autumn, making this greener option more affordable for customers."
Ideal Heating's flagship heat pump, Logic Air, is Quiet Mark Approved, and the company says its helplines are open 364 days a year1. Ideal Heating describes more than 100 years' experience in manufacturing and installing heat pumps nationwide1.
| Item | Figure |
|---|---|
| Discount on Ideal air source heat pump system | £1,000 |
| Eligible customers | First 100 |
| Sign-up deadline | 24 November 2024 |
| Installed system starting price after discount and grant | £3,500 |
| Boiler Upgrade Grant | £7,500, or £9,000 for some rural areas in Scotland |
| Additional tariff savings claimed | At least £1,500 |
| Warranty, servicing and maintenance package | £1,150 |
| Free electricity, December 2025 | £200 |
| Typical annual saving against price cap tariff | £164 |
Why it matters for households
The headline number for a household is the £3,500 starting price, but that depends on the Boiler Upgrade Grant being applied and on the property qualifying for a system at that specification; EDF says systems are installed to suit each property's individual requirements, so the starting figure is not a fixed price for every home1. The grant itself is not paid by EDF or Ideal Heating, and the £9,000 rural Scotland rate applies only in some areas1. Households comparing offers should note that the £1,000 discount is capped at 100 customers and expires on 24 November 2024, while the tariff benefits run over three years and include a December 2025 electricity credit rather than an immediate cash reduction1. Running costs matter as much as purchase price for energy independence: the tariff's six daily hours of discounted zero carbon electricity and the claimed £164 annual saving against the price cap tariff are the parts that affect a home's ongoing bills1. The £1,150 servicing and warranty package covers seven years, which removes some maintenance cost from the early years of ownership1. EDF has not reported how many of the 100 places have been taken, nor whether the offer will be extended.
What happens next
Eligible customers must sign up to purchase an Ideal Heating heat pump before 24 November 2024 to receive the £1,000 discount, which is limited to the first 100 eligible customers1. EDF directs customers to its published terms and conditions for eligibility details and to an online estimator tool for quotes1. No closing date for the wider tariff, and no date for the December 2025 free electricity credit beyond the month itself, has been reported beyond what EDF has published1.
Sources1 cited
- Save £1,000 on Heat Pumps with EDF and Ideal Heating Offer, edfenergy.com