Wickes has been using independent and verified facts and figures from Infact, Energy Saving Trust's domestic energy insights kit, in its marketing since December 20221. The trust set out the arrangement in a case study published on its website and last updated on 21 October 20251.
Wickes launched in the UK in 1972 and now has 230 stores around the country1. The trust says the retailer uses the insights to show customers the potential savings they could gain from specific home energy improvements1. The figures appear in the Energy Saving Advice section of the Wickes website, in targeted email marketing campaigns and in its Season Ahead articles1. Wickes also uses the trust's Verified trademark, which the trust says means customers can be confident the figures are independent and impartial1.
"Since December 2022, Wickes has been using independent and verified facts and figures from Infact, our up-to-date domestic energy insights kit, in its marketing."
The trust states that the facts and figures are verified but that it does not endorse specific products1. Teresa Paul, sustainability category development director at Wickes, said the company was pleased to work with Energy Saving Trust, which she said can provide customers with expert, trusted advice on energy efficiency and low carbon energy solutions1.
Wickes has committed, through its responsible business strategy called Built to Last, to support the fight against climate change and take action to protect the environment1. The trust says the company now offers advice on energy efficient home improvements and promotes energy saving measures1.
Why it matters for households
The figures a household sees when it is considering a home improvement, such as insulation or glazing, often come from the company selling the work. In this arrangement the numbers behind Wickes' energy saving advice are produced and verified by Energy Saving Trust rather than by the retailer, and the trust's Verified mark is applied to them1. The trust is explicit that verification of the figures is not an endorsement of any product, so the mark speaks to the accuracy and independence of the data, not to the merits of what is being sold1. For a household weighing up whether a measure will cut its bills and how far it can reduce reliance on bought-in energy, that distinction is the practical one: the savings figures carry an independent source, while the choice of product and installer remains a separate question. Advice on how to assess installers and retailers sits outside this arrangement.
What happens next
Wickes plans to be a net zero business by 2040 and has set near-term science-based targets validated by the Science Based Targets initiative1. These are to reduce absolute scope 1 and 2 emissions by 42% by 2030 compared with 2021; for 45% of suppliers by emissions to have science-based targets by 2027; and to reduce absolute scope 3 emissions from the use of sold products by 42% by 2030 compared with 20211. No further dates for the marketing arrangement itself have been reported.
Sources1 cited
- Wickes - Energy Saving Trust, energysavingtrust.org.uk