HETAS brought back its #getfiredup campaign in October 2022, saying it would support its approved retailers and highlight the role they play in the consumer journey1. The solid fuel and biomass certification body said the campaign would run again as colder mornings arrived and householders began bringing their heating systems back into use1.
The campaign was first launched ahead of retailers reopening after lockdown measures, and was brought back ahead of the 2021 heating season1. HETAS said this year's version would direct consumers towards its Cleaner Choice products, which it describes as having proven to meet the most stringent emissions criteria, going further than any other industry scheme and exceeding Ecodesign and Defra Exemption requirements1. It said it would also point consumers to its Advice Hub, where they can find information before and after installation and ongoing maintenance tips1.
"We are bringing back our #getfiredup campaign for 2022 to support our approved retailers and highlight the pivotal role they play in the consumer journey."
Retailers taking part can download free profile pictures, cover images and social posts, and engage with HETAS on social media1. HETAS also used the announcement to invite retailers to join its Approved Retailer Scheme, with details available from the organisation1.
| Campaign element | Detail as stated by HETAS |
|---|---|
| Launch | October 20221 |
| First run | Ahead of retailers reopening after lockdown measures1 |
| Second run | Ahead of the 2021 heating season1 |
| Products promoted | Cleaner Choice appliances1 |
| Consumer information | HETAS Advice Hub1 |
| Retailer assets | Profile pictures, cover images, social posts1 |
Why it matters for households
For a household that burns wood or other solid fuel, the campaign is a route to information rather than a change in the rules. The appliances HETAS promotes under Cleaner Choice are described as exceeding Ecodesign and Defra Exemption requirements, which are the standards that govern what may be sold and used in smoke control areas1. A home that relies on a stove or open fire for part of its heating is therefore being pointed towards appliances assessed against those criteria, and towards guidance covering installation and maintenance1.
Energy independence for such a home rests on the fuel it can store and burn on its own premises, and on equipment that performs to the emissions standards in force where it lives. The campaign does not change any of those standards, and no figures on running costs, fuel prices or appliance efficiency are given in the announcement1. HETAS has not reported how many retailers are signed up to the scheme, how many products carry the Cleaner Choice label, or what the campaign cost1.
What happens next
The campaign runs through October 2022, with assets available for retailers to download and use on social media1. HETAS says it will post about Cleaner Choice products and direct consumers to its Advice Hub during the period1. No closing date or further scheduled activity beyond October has been reported1.